Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.
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Susan Nemetz talk about the benefits of reverse mentoring (learning from younger employees).
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Jason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.
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Mark Herbert talks about the value props for buyers and sellers as well as tailoring them for different types of customers.
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Max Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports.
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Rachel Simon shares tips on optimizing your profile, connecting and what type of content to share.
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Darren Alvares discusses the ResearchGate Survey of scientist purchase behavior and the impact of COVID 19.
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Steve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm.
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Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.
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Amy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.
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Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.
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Frank Dolan describes how a biotech company can ensure success when launching its first product while essentially launching the company as a commercial entity at the same time.
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Matthew Ray Scott talks about how to incite curiosity 20 seconds at a time with LinkedIn Stories to build digital relationships that result in business.
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Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about their podcast.
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Owen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.
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Kelly Grover talks about when marketing to scientists is unique but reminds us that often it’s not.
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Hamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.
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Hans Kaspersetz describes how to create content that Google will recognize as authoritative and meets your audience needs.
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Frank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.
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Lemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content.
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