Leslie Loveless describes what life science companies are looking for and how it has changed in the last few years.
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What does marketing look like in the middle of a pandemic? I’ve been listening to a lot of folks and many agree that this is the time to double down on content. So what kind of content should you produce and how do you produce it?
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New England Biolabs is one of the oldest and most respected biotechnology companies. Andy Bertera describes the corporate culture and how it influences marketing tactics.
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Sometimes strategy is hard to explain. So Liz Ingle, founder of Centric Marketing Strategy and Consulting helped me out. Strategy is a way of making deliberate decisions about things you will and won’t do so you can keep your business focused.
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It's not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed?
In this episode, Kellan Barfield shares her experience in this area…
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I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …
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For most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as …
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Successful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important … [Read more...]
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Creating great content does nothing if no one sees it. Sondra Hadden is responsible for audience development at Chemical and Engineering News (C&EN). C&EN creates editorial content for the … [Read more...]
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A new business has a lot of things to think about and choices of where to put their resources so it can start making sales and gaining traction. Lisa Thurston helps companies put some structure … [Read more...]
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We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …
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Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply …
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Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to …
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How are you really going to describe what you're talking about? Whether it's the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are …
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In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who …
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I'm pretty sure your organization has a story to tell, whether about your brand, your mission, or a new technology. How those things came about can make for a powerful story, particularly in an audio …
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Many life science brands are struggling to make the most of social media. There are however notable exceptions. We've talked about some of those before on this podcast. In this episode, Mary Canady …
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If you happen to be in the middle of a job search, this episode is for you. Mauri Schwartz was a key person in getting me to where I am today. After having worked in a lab for about 20 years, I …
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A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked …
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How is your executive presence? The way you speak has an impact whether you are an executive in a high stakes conversation or a manager leading your team. Scott Stiefvater is a public speaking …
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