Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.
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Lori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.
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Matt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.
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Matthew Ray Scott talks about how to incite curiosity 20 seconds at a time with LinkedIn Stories to build digital relationships that result in business.
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Dodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about their podcast.
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Hans Kaspersetz describes how to create content that Google will recognize as authoritative and meets your audience needs.
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I met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …
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Creating great content does nothing if no one sees it. Sondra Hadden is responsible for audience development at Chemical and Engineering News (C&EN). C&EN creates editorial content for the … [Read more...]
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Your customers are experiencing moments of pain. Sometimes those are nagging little problems. Others may be more urgent or even life changing. Each of those moments is an opportunity to apply …
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A listener asked me to do an episode on benchmarking campaigns. I happened to be at the ACP-LS meeting with Jim Breault and Alan Abery from Springer Nature publishing right at that moment so I asked …
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2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them to YouTube is unlikely to get the results you want …
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I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith …
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Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When …
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Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …
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Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure? A Digital Asset …
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How do you tie your investment of money and effort in content marketing to actual revenue? In this episode, I talk to Chuck Miller of the Market Element about the specifics of measuring content …
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Ian Lurie knows how to make content marketing work. I interviewed him after his presentation at the ACP-LS Annual Meeting last October. He shared a lot of ideas and resources to help all of us make …
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Knowing your audience is essential for any type of successful communication. If you are doing content marketing, you probably have a few different types of people in your audience, even for the same …
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ESPN is in the storytelling business. Sports are nothing but stories in which we imagine ourselves as players in some way. "What does it feel like to..." The Trials of Dan and Dave is a …
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I pulled together some highlights from the last year, all related to the topic of content marketing in the life sciences. 1:30 Andy Bertera - How NEB Owns the Buyer's Journey How NEB sees …
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