2019 is the year of video marketing - again! It has been important and continues to be. But just making product or "About Us" videos and posting them to YouTube is unlikely to get the results you want …
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In this episode, I'm sharing my goals for this year along with what has helped me be successful achieving goals and mistakes I've made around goals that lead to failure. (I've had some of that …
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I think this is the first time we've ever talked about media strategy on this podcast. I met Keith Betz at Digital Pharma West earlier this year and thought it was about time we covered it. Keith …
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Cell Signaling Technology (CST) recently won a Life Science Industry Award for Best Digital Advertising. I asked Rebecca Reppucci, Director of Marketing Communications, how they achieved that. When …
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Mike Collins started CEM Corporation in a garage, took it public and then bought it back. And the garage wasn't even his... Most companies talk to their customers as some part of their product …
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You know that person who never understands what you are trying to get across? For somebody out there, you are that person. I'm that person. Jessica Pettitt and I had a light-hearted conversation …
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I recently moderated a panel on media relations at a Chemical and Engineering News (C&EN) event for scientific marketers following the recent ACS fall meeting in Boston. I was lucky to have two …
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I think we can all agree sustainability is important. But how does it contribute to ROI? How do you incorporate it into your business? And is there a competitive advantage to be gained from doing …
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Google cares about more than what it sees on the page or the number of backlinks you have from other sites. Those are important, but technical SEO (search engine optimization) can be easier to …
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Sarah Osteen is a leadership coach and works with organizations frequently around communication issues. A common topic is the concept of persuasion and how to use your power and influence to change …
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This is a special episode with Jeremiah Worth, VP of Client Strategy at CG Life and guest host Hilary Graham, Director of Scientific Marketing and Applications at Luminex Corporation. You may have …
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...we set out to become a more approachable company and in the end, it helped us also to fill the sales funnel in a really, really massive way. Social media can be overwhelming, but you can get a …
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Large companies frequently bounce between two approaches to marketing communications. Should each unit do its own marketing or should there be one central "agency" responsible for serving all the …
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We've talked about narrative storytelling on the podcast before, usually in the context of video. In this episode, I'm sharing an example of what it sounds like in a podcast. Or rather, what it feels …
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Is your brand ready to respond in a crisis? And could you come out of it stronger than ever? If so, then you have an invincible brand. Melissa Agnes is a crisis management expert and she passed …
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Do you ever wonder if the document or presentation you've been using for marketing or sales is the most up to date version available? Would you even know where to look to be sure? A Digital Asset …
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We need to understand our customers. Paul Orange, GM of eCommerce at GE explains why it matters more than you think and how to use it to advantage.
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The practice of marketing is changing quickly with new technologies and channels. But using those effectively requires deep understanding of typical human behavior. As human beings, scientists …
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I saw this article from Jennifer Oladipo that she shared on LinkedIn. Jennifer has been on the pod before and I like the topic so I asked her to come on again and talk about transparency and …
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How do you tie your investment of money and effort in content marketing to actual revenue? In this episode, I talk to Chuck Miller of the Market Element about the specifics of measuring content …
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