Joan Boyce knows the publishing business. So who better to talk to about how an editorial calendar is really used by a media company and how to make one for your life science content marketing …
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Account Based Marketing is a popular topic right now. What does it look like in the life sciences market? Ethan Kopit, a co-founder of Acenna Data explained it to me very well. Although it has a …
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This episode is primarily aimed at life science marketing agencies but in-house marketers will learn a few things about how to build better relationships with agencies and improve the selection …
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Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according …
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A life science startup that isn't thinking so much about branding and is focused only on technology, might be missing an opportunity. Echo Laboratories manufactures a revolutionary microscope that …
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Google's objective is to rank content that either helps somebody complete a task or answer a question. Life science marketers have an opportunity to both learn from Google and help draw the roadmap …
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Have you ever been "gifted" a product from R&D and then expected to figure out who wants it and why? Surprisingly, this isn't uncommon. This episode is all about avoiding that problem and even …
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Well yes, of course you can. In this short solo episode I explain why an online workshop is ideal for both small and large companies. The reasons are different, but there are benefits for both. I …
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The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
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Steve Jobs said hiring is one of the most important skills a manager can have. Bob Penney is passionate about building teams. Not in the sense of "Let's all go rock climbing." Rather it's assembling a …
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After 55 episodes of Life Science Marketing Radio, my good friend and colleague, David Shifrin, decided it was time to flip things around and interview me. We talked about the vision for both my …
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New England BioLabs has been ranked at the top of life science companies for its Customer Experience. How they do that? And how they think about elements of the customer journey as contributing to …
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A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads …
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According to Content Marketing Institute's Seventh Annual Content Marketing: Benchmarks, Budgets and Trends Survey, 70% of companies are going to create more original content next year, even though …
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Marc Andreesen said "Software is eating the world." Software has created markets that were previously unimaginable or impractical. AirBnB is the largest provider of rooms and Uber is the largest taxi …
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I honestly don't know why this wouldn't be top of your list, looking at, you know, in the spirit of not looking at where the puck is, but where the puck's going, you have such an incredible …
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David Shifrin of Filament Life Science Communications is helping me by repurposing content I have generated over the last four years on my blog and podcast. I was lamenting to him that I had to …
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Audio holds unique advantages over other content types. This podcast is taken from a webinar where I discussed those advantages including the ability of audio to create exceptional engagement with …
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Earned media (coverage in a 3rd party publication) can be a valuable element in the overall marketing strategy for a life science company. And it may not require the services of a dedicated PR agency …
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You can use a survey to find out what fraction of your customers have a certain problem or prefer a particular solution. But if you want to know why they feel that way, you need to do some qualitative …
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