The American Chemical Society uses content marketing to attract scientists to their products - journals, which contain more content. How do they do it? How do they persuade scientists to publish in …
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When you are hiring someone for your life science marketing team, do you want the best talent currently available (looking), or the best talent possible? Because the top performers aren't always …
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Can you recall your company's mission statement? Does it help you make decisions and guide your marketing efforts? Probably not. David Chapin, chief strategist and CEO at Forma Life Science …
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This is a replay of an episode from last year. I'll be back with a new episode and some very interesting guests in two weeks. You have an opportunity. It's in front of you every day. As a life …
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I pulled together these highlights from the last 7 months because they tell a story of how companies are marketing to scientists differently, from the skills they want on a team all they way through …
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Offering customers a lot of choices is a double edged sword. You almost certainly can provide the solution they are looking for - if the are confident about choosing the right one. If not, they might …
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How can you get your marketing message in front of a niche audience of scientists? How can you find them early in the buyer's journey before they even recognize a need? Contextual advertising lets …
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Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he …
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Many small contract research organizations (CROs) don't have a full time marketing person. But they might want one after they listen to this podcast. Olga Torres is the Director of Marketing at …
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A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads …
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"Lots of good things can happen when you treat a customer right," says Alan Gerstein. While we'd all like to minimize customer problems, they are a natural part of doing business. You can't …
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Innovation is an essential element of the life science industry. It can also be important for your career. Adrian Pencak shares examples of how adopting innovations has helped his career and how he …
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Life science customers are evolving faster than we are as marketers. Hrissi Samartzidou is working to fix that. She is VP of Marketing in the Biosciences Division of Thermo Fisher Scientific. She …
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Do you need funding to move your life science startup to the next stage? Are you considering venture capital? If so, there are a few things those investors would like you to know before you make your …
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How do you establish a brand for a life science startup even before it has a product or customers? I was curious about this process so I talked to Karan Cushman, an expert in the branding of …
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Joe Whittaker is a marketing specialist at Horizon Discovery, but he's also the author of his own life science blog, personalizedgenes.com, for which he's grown an audience of over 14,000 people in …
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Are you a looking for a new job in life science marketing? Are you a life science marketing or sales manager seeking to hire someone for your team? What do you need to know about finding the best …
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When a customer does a search on your site, can she quickly narrow down the answers or will she have to sort through hundreds of documents to find the answer she is looking for? The challenge is too …
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Theral Timpson figured it out early and created a media channel after reading a book. Then he built a business on it. The book is Six Pixels of Separation: Everyone Is Connected. Connect Your …
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Storytelling is a word that gets thrown around a lot in marketing circles these days. But from a company perspective, what does that really mean? Why do we tell stories? And, as marketers, why do …
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