This episode features highlights from my most popular and favorite episodes of Life Science Marketing Radio from the last year. I include short clips from: How to Change an Organization Through …
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Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences, …
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Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he …
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In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …
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In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their …
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Maybe you are already using marketing automation and would like to use it better. Or you are just looking into how it might be helpful to your business and want to know how to get …
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When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be …
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Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If …
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Many life science companies are creating smartphone apps. Most of the those apps provide resources for scientists in the lab with the goal of keeping a brand top of mind or making it easy to find and …
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Social media can be overwhelming. Even if you are just keeping up with friends, right? Understanding how to take advantage of it as part of your life science marketing strategy is an even bigger …
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Imagine you are hosting a lunchtime seminar or workshop at an exclusive conference. Of course you'll record the session for on demand viewing at a later date. But what if you could stream the event …
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Is your life science company blog drawing the loyal audience you were hoping for? Do you want to write remarkable posts that raving fans share with their colleagues? Do you wish you had a proven …
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A digital transformation is not simply doing the same things that we've always done, except delivering messages digitally. It's about doing new things that weren't previously possible. And it's not …
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Smartphone and mobile apps can be found in everyone's pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among …
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How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing. There are a few basics that apply …
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There are few life science marketing tactics that can be considered a "must do". Remarketing or "behavioral retargeting" may be the exception. In this episode, Carlton Hoyt explains what it is …
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Are you neglecting an important part of your marketing funnel? You may be under pressure to to create content that will help close more sales immediately, but there is huge value to investing in …
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I'm always encouraging life science marketers to think about how they can get more people to share the load and contribute content for marketing. Eventually, without some guidance, that leads to …
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You have an opportunity. It's in front of you every day. As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and video …
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Hamid Ghanadan wrote the book on marketing to scientists. Persuading Scientists: Marketing to the World's Most Skeptical Audience lays out his vision of content-centric marketing and provides a primer …
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